Wuhu, April 24, 2025 — Chery International officially introduced its all-new brand, LEPAS, ata global launch event themed “Colourful Life, Masterful Drive”.
The event attended by over 800 leading media representatives and key dealers from around the world to witness the unveiling of LEPAS and its debut model, the L8.
Positioned as a strategic pillar in Chery’s global expansion, LEPAS embodies the brand’s
vision of “elegant mobility” aiming to transform the future of transportation through a fusion of cutting-edge intelligent technology and refined aesthetic design.
As part of Chery’s broader goal of “elevated positioning, enhanced value, and sustained
market growth,” LEPAS is set to play a central role in the company’s next phase of global
development.
Zhang Guibing, President of Chery International, announced that LEPAS will introduce five models over the next three years, beginning with the L8, a segment-defining SUV slated for launch in December 2025.
This will be followed by the L6, an urban model designed for metropolitan elites, and the L4, a stylish vehicle created with fashion-forward drivers in mind. To support its ambitious goals, LEPAS is targeting the establishment of 1,200 global sales outlets and aims to reach annual production and sales of 500,000 units, creating exciting new growth opportunities for global partners.
L8: Merging Power and Elegance In Motion
The LEPAS L8—the centrepiece of the launch—highlights the brand’s design and engineering philosophy. Drawing inspiration from the sleek, muscular form of a sprinting leopard, the L8 combines dynamic lines with a minimalist mechanical aesthetic. Signature vertical-pupil headlights and an intuitive interactive cockpit reflect the harmonious balance between raw performance and refined elegance.
Built on four key pillars—Leopard Aesthetic Design, Luxurious Space, Intelligent Safety, and Chery Super Hybrid technology—the L8 leverages Chery’s global R&D strengths to deliver next-generation mobility. From its intelligent driving systems to safety features and environmental adaptability, the L8 addresses the growing demand for vehicles that seamlessly integrate advanced technology with emotional design.
A New Era of Global Mobility
Zhong Wei, Deputy CEO of LEPAS, emphasized the brand’s mission: “LEPAS will build on
Chery’s technological foundation to redefine the human-vehicle relationship. Through
intelligent innovation and value-driven excellence, we will deliver premium mobility
experiences that resonate globally.”
With the launch of LEPAS, Chery is charting a new strategic course—evolving from a
traditional automotive manufacturer into a forward-thinking lifestyle mobility brand. By
combining high-performance technologies with emotionally resonant design, LEPAS is poised to reshape the global automotive value chain and inspire a new era of elegant, intelligent mobility.
