A strategic collaboration supporting Malaysia’s transition towards barrier-free mobility.
Kuala Lumpur, 21st April 2026 – Chery Corporate Malaysia and Touch ’n Go have signed a Strategic Collaboration Agreement to advance Malaysia’s digital mobility ecosystem. As part of the partnership, branded RFID tags will be offered as a bundled item with selected new Chery, Omoda Jaecoo and iCaur models sold nationwide.
Chery Corporate Malaysia, which oversees the Chery, Omoda Jaecoo and iCAUR brands, has rapidly established itself as one of the leading automotive players in the local market. Since 2023, its signature brand, Chery has delivered over 30,073 vehicles nationwide through a growing network of nearly 60 dealerships and aftersales outlets across Malaysia. Whereas Omoda Jaecoo recorded 17,849 units in 2025 alone, representing over 150% year‑on‑year growth and underscoring strong consumer confidence in the group’s products and technology.
This initiative demonstrates Chery’s Corporate Malaysia forward-looking approach to vehicle readiness by providing customers with RFID at the point of sale to supporting seamless tolling experiences. It also highlights the role of RFID as an important enabler within Malaysia’s evolving mobility landscape. RFID is designed to be interoperable and is compatible with any Single Lane Fast Flow (SLFF) or Multi-lane Fast Flow (MLFF) systems that may be deployed in the future, thus offering an innovative and scalable solution that can support future developments in tolling and road usage.
Men Lin Bo, Executive Vice President of Chery Corporate Malaysia, said, “At Chery Corporate Malaysia, innovation goes beyond vehicle design because we are committed to deliver smarter ownership experiences. By integrating RFID tags at the point of sale, we are empowering our customers with immediate, hassle-free access to Malaysia’s evolving tolling infrastructure. Working with Touch ’n Go aligns with our commitment to customer convenience and our support for the government’s digital mobility vision.”
Meanwhile, Praba Sangarajoo, CEO of Touch ’n Go Group, added, “It is encouraging to see an automotive partner like Chery Corporate Malaysia taking proactive steps to make RFID accessible to their customers from day one. Our collaboration also highlights the automotive industry’s recognition of RFID as an important tool, reflecting a shared belief that RFID is not merely a payment system, but it is an essential tool for the future of mobility in Malaysia.”
Chery Corporate Malaysia and Touch ’n Go will also collaborate closely on upcoming marketing campaigns aimed at increasing public awareness, understanding, and usage of RFID. Together, both companies are bridging automotive innovation with digital infrastructure to deliver a more connected, efficient, and future-ready driving experience for Malaysians.
Left to right: Men Lin Bo, Executive Vice President of Chery Corporate Malaysia, and Praba Sangarajoo, CEO of Touch ’n Go Sdn. Bhd., exchanging the strategic collaboration documents during the signing ceremony.
Left to right: Men Lin Bo, Executive Vice President of Chery Corporate Malaysia, and Praba Sangarajoo, CEO of Touch ’n Go Sdn. Bhd., exchanging the strategic collaboration documents during the signing ceremony.
About Touch ‘n Go Sdn Bhd
Touch ‘n Go Sdn Bhd (“Touch ‘n Go”) was formed in 1996 as Malaysia’s first and only cashless payment solutions provider for electronic toll collection services for highways across the country. Touch ‘n Go has since expanded its payment form factor across other verticals that include transit, parking, and retail. A wholly owned subsidiary of CIMB Group, Touch ‘n Go has been widely recognised for its innovation and industry leadership. In 2023, the company was named Most Preferred Graduate Employer in Fintech at the Graduates’ Choice Awards and received double recognition from the Malaysia Technology Excellence Awards 2023 for its RFID solution and NFC reload capabilities. Its most recent award wins include the Nation’s Favourite Brand award in the Fintech Category – Mobility Solutions from The BrandLaureate Best Brands Awards 2022-2023, the Excellence in Work-Life Harmony award at the 11th Annual HR Excellence Awards 2023, and the Platinum Award in the Top Voted Employer by Sector – Technology category at the inaugural SEEK People & Purpose Awards 2024. Touch ‘n Go was also honoured at the CSR Malaysia Awards 2023 for its commitment to neuro-inclusivity in the workplace and recognised by Yinson GreenTech for its contributions to sustainable and green initiatives.
For more information, please visit our official website at www.touchngo.com.my.
About Chery Corporate Malaysia Sdn. Bhd.
Chery Malaysia is part of Chery Automobile Co., Ltd., a subsidiary of Chery Group, a leading Chinese automobile manufacturer headquartered in Wuhu, China. Established in 1997, Chery has been a key player in the automotive industry, renowned for its diverse lineup of passenger cars, SUVs, and electric vehicles. Chery has earned a prominent position in both domestic and international markets, exporting vehicles to over 80 countries worldwide, including Malaysia. For 22 consecutive years, Chery has been the No.1 brand in China for vehicle exports.
For more information, visit www.chery.my and follow us at Chery Malaysia Facebook www.facebook.com/cherymalaysiaofficial.
Media Contacts
Touch ‘n Go Chery Corporate Malaysia
Yeo Chia Hui
Associate Director, PR & Communications Mobile: 016-268 6890
Email: chiahui.yeo@touchngo.com.my
Brennen Joseph Sta Maria
Senior Associate, PR & Communications Mobile: 012-981 6606
Email: brennen.stamaria@touchngo.com.my
Christina Low
Manager, PR & Communications Email:christinalow@chery.my
