KUALA LUMPUR, 18 MAY 2026 — Chery Malaysia continues to strengthen its presence in the Klang Valley with the opening of its latest boutique showroom at Pavilion Bukit Jalil, further enhancing accessibility and convenience for customers visiting the shopping mall.
Operated by dealer-partner Apple Autotech Sdn. Bhd., the new boutique showroom marks Chery’s seventh boutique retail concept, following six other similar showrooms currently in operation across the country.
This latest addition also represents the first Generation 4 boutique showroom in the Klang Valley, reflecting Chery’s evolving retail approach focused on accessibility, experience, and customer engagement.
Strategically located at Lot No. 3.102.00, Level 3, Pavilion Bukit Jalil, the 837-square-foot showroom is designed to offer shoppers a seamless and convenient way to discover Chery’s latest vehicle line-up in a relaxed, lifestyle-oriented environment.
The boutique showroom opens daily from 10AM to 10PM, including public holidays, aligning with the mall’s operating hours to maximise accessibility.
The boutique concept brings the car-buying experience closer to consumers by integrating it into everyday routines.
Visitors can explore Chery vehicles, speak with sales advisors, and even arrange test drives, all within the comfort and convenience during their visit to the mall.
This approach allows customers to engage with the brand at their own pace, whether they are out shopping, meeting friends, or simply enjoying their day at the mall.
With the introduction of the stand-alone outlet within Pavilion Bukit Jalil, Chery now offers greater flexibility for customers to view vehicles daily, just like any other retail experience, without needing to visit a traditional dealership set-up.
“Today’s customers value convenience and flexibility, and we want to meet them where they already are, from grocery shopping, dining, or spending time with family and friends. This concept allows us to bring the Chery experience closer to customers, making vehicle discovery more intuitive, engaging, and part of everyday life,” said Lee Wen Hsiang, Vice President Chery Malaysia.
From this weekend (23 May), shoppers can also view the soon-to-be-launched Chery TIGGO 9, which will be on display at the outlet.
This month, customers can enjoy limited-time exclusive promotions on the TIGGO Cross and Chery O5 and the TIGGO 7 PHEV making it an ideal moment to drive home exceptional value alongside cutting-edge technology, performance, and style with up to RM8888 in savings.
Customers will also receive an extended battery warranty for all PHEV models, providing added peace of mind and reinforcing Chery’s commitment to long-term reliability and ownership confidence with an impressive 10-year or 200,000 KM battery warranty.
This comprehensive coverage includes the battery power pack, power motor, and vehicle control unit—providing customers with an additional layer of reassurance and long-term
Visit the nearest Chery showroom for more information and to test-drive any Chery vehicles.
