KUALA LUMPUR / BEIJING, 21 APRIL 2026 – As global demand for family-oriented mobility grows, expectations for comfort, safety and intelligent technology continue to reshape the automotive landscape. Guided by deep user insights, Chery is introducing a renewed global brand philosophy centred on family mobility, marking a new chapter for the brand.
The all-new brand philosophy will be officially unveiled at Auto China 2026 in Beijing, China alongside the Chery International Business Summit. This milestone signals a comprehensive global brand renewal and reinforces Chery’s long-term commitment to delivering meaningful and reliable mobility solutions for families across diverse markets, including Malaysia.
A New Brand Philosophy Built Around Family Mobility
At Auto China 2026, Chery will be introducing its refreshed global brand direction, redefining its brand value and market positioning through a user-centric approach. Anchored in the practical needs of family travel, the new philosophy establishes an integrated value framework encompassing safety, space and intelligent technology, providing a complete, one-stop mobility solution for modern families.
This strategic repositioning marks a significant evolution for Chery moving beyond product delivery and towards the creation of long-term value. It reflects the brand’s transformation from an automotive manufacturer into a provider of comprehensive family mobility experiences.
As one of the world’s most influential automotive exhibitions, Auto China 2026 will serve as an important platform for Chery to present its renewed philosophy, flagship products and global direction to international audiences.
Chery and AiMOGA Shape the Next Intelligent Ecosystem
As an extension of Chery’s intelligent mobility ecosystem, AiMOGA Robotics is deeply rooted with the brand’s in-vehicle intelligent systems, breaking traditional boundaries between automobiles and robotics. Through this convergence, Chery is shaping a seamless, end-to-end intelligent experience under the “Automobile + Robot” concept.
This vision will be brought to life across three major global milestones, where AiMOGA will present both its latest innovations and future roadmap. At Auto China 2026, Chery and AiMOGA will take the stage together, showcasing their vehicle–robot synergy and a forward looking mobility vision. The exhibition will highlight expanded real-world applications — from automotive showrooms and customer engagement to public service environments — demonstrating how ecosystem integration can unlock new dimensions of industrial and user value.
Complementing this, AiMOGA will host a dedicated global launch event to unveil a new generation of humanoid robots alongside an expanded product matrix, designed to support diverse environments and evolving use cases. At the same time, the Chery International Business Summit will outline the Group’s future industrial direction, providing greater clarity on AiMOGA’s long-term global collaboration strategy and its commitment to an open, seamless ecosystem.
From Vision to Experience: Integrating Brand, Strategy and Users
Guided by its renewed philosophy, Chery continues to align its brand values across global strategy, core technologies, product portfolio and user ecosystem — forming a cohesive and forward-looking development framework. With families at the heart of this approach, the brand is enhancing three core ownership pillars: spacious comfort, comprehensive safety and intuitive intelligent interaction.
Chery remains committed to openness and collaboration, working closely with dealers and partners worldwide including Chery Malaysia to build a sustainable mobility ecosystem. This collaborative approach supports product diversification, continuous improvement and long term growth across global markets.
