KUALA LUMPUR, 8 JULY 2026 – As football fever sweeps across the globe and captivates fans in Malaysia and beyond, Chery and its Global Brand Ambassador Robert Lewandowski are celebrating the values of dedication, unity and family that make the sport truly universal.
The collaboration brings together one of football’s most respected personalities and Chery who are committed to delivering innovative, family-focused mobility solutions. More than a partnership, it reflects a shared commitment to excellence, dedication, and the importance of family.
Chery has been working closely with its local subsidiaries, regional operation centres, dealer partners and customers to organise a series of football-themed viewing parties and community engagement activities across key markets worldwide. From Europe to major markets across Asia, the Middle East, Africa and Latin America, families and football fans have gathered to experience the excitement together.
Members of the public can redeem an exclusive Chery x Robert Lewandowski jersey t-shirt when they book any Chery vehicle at the Chery Gempak Bola roadshow in Sunway Pyramid from 8 -12 July.
More than simply watching matches, these celebrations have transformed football viewing into meaningful family moments, fostering stronger connections among communities while reinforcing the values of togetherness.
Backed by a global footprint spanning more than 120 countries and regions, eight global R&D centres, 36 production bases, over 2,000 dealerships and more than 1,800 service centres worldwide.
Widely regarded as one of the greatest footballers of his generation, Lewandowski has spent over two decades competing at the highest level for the sport.
While the football pitch has been the stage for many of Lewandowski’s greatest achievements, family remains at the heart of his life.
Away from competition, he values the time spent with his loved ones and prioritises creating meaningful experiences together. This family-first approach naturally aligns with Chery’s brand philosophy, ‘For Family’.
Chery Global Brand Ambassador Robert Lewandowski driving the TIGGO 9
“Family plays an important role in every aspect of life, including how we travel “Safety, comfort and reliability are essential, and these are values that I see reflected in Chery and the TIGGO 9,” said Lewandowski.
Chery’s ‘For Family’ philosophy is centered on understanding the evolving needs of modern families by integrating safety, comfort, technology, and practicality into its vehicles. This vision resonates strongly with Lewandowski’s own values, making the partnership a natural fit.
As Chery’s flagship model, the TIGGO 9 is designed to deliver a comprehensive family vehicle that delivers a premium cabin experience with maximum comfort in mind. Both front seats come with massage functions, while ventilated seats for the first and second rows provide added relaxation and cooling, perfect for Malaysia’s tropical climate.
The premium luxury model also features a comprehensive suite of safety technologies, including 10 airbags and an advanced ADAS 2.5 intelligent driving assistance system with 23 features, providing both active and passive protection for drivers and passengers.
Lewandowski’s commitment to excellence on and off the pitch mirrors Chery’s focus on quality, innovation, and reliability. As one of China’s leading automotive exporters, Chery continues to strengthen its presence globally, earning the trust of customers across international markets through its advanced technology and customer-centric approach.
For Malaysia, where football remains one of the nation’s most beloved sports, the partnership represents a meaningful connection between sporting excellence and family values.
This season Chery and Lewandowski want to celebrate the spirit of determination, teamwork, and family through a shared message, ‘For Family, For Champion’. The union reflects the belief that while success is achieved through perseverance and dedication, life’s most meaningful journeys are those experienced with the people who matter most.
Members of the public can redeem an exclusive Chery x Robert Lewandowski jersey t-shirt when they book any Chery vehicle at the Chery Super Hybrid Tour roadshow in Sunway Pyramid (Orange Concourse) from 8 -12 July (10am – 10pm).
For more details visit Chery Malaysia social media pages on Facebook and Instagram.
