Chery Introduces New-Generation Alor Setar Showroom with Enhanced Customer Experience

August 11, 2026

ALOR SETAR, 11 AUGUST 2026 – Chery Malaysia today celebrated the opening of its newly relocated Chery Alor Setar showroom, marking another milestone in the brand’s expanding presence in the Northern Region.

Situated at Lot 304, Lorong Perak 16, Jalan Perusahaan Mergong 2, the upgraded facility introduces Chery’s latest Generation 4.0 concept, offering customers a more premium, contemporary and immersive retail experience.

The Mergong industrial area is one of Alor Setar’s most established commercial and industrial hubs, the showroom enjoys excellent connectivity and accessibility. The area serves as a key business district that attracts a steady flow of visitors and motorists from Alor Setar, and neighbouring townships, making it an ideal location for customers seeking convenient access to Chery’s products and services.


The newly relocated Chery Alor Setar outlet, featuring Chery’s latest Gen 4.0 showroom design.

Operated by dealer-partner Indah Utara Enterprise Sdn Bhd, the new 3S outlet spans a built up area of 877 square metres and is equipped with four service bays to provide efficient and convenient vehicle maintenance and servicing for customers across Kedah and the surrounding northern states.

Customers visiting the Chery Alor Setar outlet can explore Chery’s full lineup of vehicles in a welcoming and contemporary setting. They can also relax at the customer experience lounge while waiting for their vehicle to be checked by trained Chery technicians, ensuring professional and reliable maintenance.


Step into a refreshed customer lounge experience, thoughtfully redesigned with a premium touch.

Chery Alor Setar is also the second Chery outlet in the Northern Region to feature the brand’s latest Gen 4.0 design, with a refreshed retail environment that embodies sophistication, innovation and customer-centricity. It is one of two Chery dealerships operated by Indah Utara Enterprise Sdn Bhd in Kedah, alongside the Chery Sungai Petani 3S centre.

The Chey Alor Setar showroom operates daily from 9am to 6pm (Mon – Sun), including public holidays, offering convenience and accessibility for customers. The service centre is open from 9am to 6 pm (Sunday to Thursday) and is closed on Friday and public holidays.

For the latest list of authorised Chery dealerships, visit:https://www.chery.my/dealer-locator/

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